Privacy Policy

1. Who We Are

NovaLex is a student-run market trends conference based in the United Kingdom. References to "we", "us" or "our" in this policy refer to the NovaLex organising team. You can contact us at hello@novalexconference.com.

2. What Data We Collect

We may collect the following personal data when you interact with our website or register for the conference:

• Name and email address (via registration or contact forms)
• University and year of study
• Usage data collected via analytics cookies (anonymised, e.g. pages visited, time on site)

3. How We Use Your Data

We use your personal data to:

• Process your conference registration and send confirmation emails
• Send updates about the event, schedule or speakers
• Improve our website using anonymised analytics data
• Comply with any legal obligations

We do not sell, rent or share your personal data with third parties for marketing purposes.

4. Legal Basis for Processing (UK GDPR)

We process your data on the following legal bases:

• Consent — for analytics cookies and marketing communications
• Contractual necessity — for processing your event registration
• Legitimate interests — for improving the website and communications

5. Cookies

We use the following categories of cookies:

• Essential cookies — required for the site to function. No consent needed.
• Analytics cookies — used to understand how visitors interact with the site (e.g. Google Analytics). Only set with your consent.
• Marketing cookies — not currently in use.

You can manage or withdraw your cookie consent at any time using the cookie banner on the main site.

6. Data Retention

We retain personal data only for as long as necessary. Attendee data is kept for up to 12 months following the conference, after which it is securely deleted unless you have opted in to ongoing communications.

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict processing
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with the ICO at ico.org.uk

To exercise any of these rights, contact us at hello@novalexconference.com.

8. Third-Party Services

We may use the following third-party services which have their own privacy policies:

• Google Analytics (analytics)
• Cloudinary (media hosting)
• Google Fonts (typography)

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the revised policy.

10. Contact

For any questions about this policy or how we handle your data, please contact us at hello@novalexconference.com.

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